About FFA

Fjord og Fjell Akvarell (FFA) started as a dream by a Norwegian in Liverpool. That Norwegian is me; Beth-Helen. 

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I had started painting again, this time giving watercolours a chance. It was a good contrast to the Science degree I was working on at the time, and I fell more and more in love with it. My inspiration was landscapes from Norway, perhaps based on a longing out of the city and back to open landscapes. 

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In 2020 I started making my own watercolours. It was meant more as a fun project to make something useful to me but it became a lot bigger. I started small with some improvised tools and the result was a beautifully smooth, creamy, pigmented paint that I fell in love with. There is something special about using a product you made yourself. In fact, I enjoyed making it and was so happy with it that I decided to become better and see if there was a market for it. And there was, even as the pandemic created chaos I was able to expand my range of colours. 

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When planning the name of my business I was unsure of which language to use. I wanted something that worked well in English and Norwegian, but when I came to the current name I had to go for it. I was planning on moving back to Norway and it rang so well in Norwegian. It translates to "Fjord and Mountain Watercolour" which was my aim at the time; to make and paint with watercolours among the fjords and mountains of Norway. The compromise with calling it by the abbreviation in English had to be good enough. 

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A year later the business was set on hold to move back to Norway. Moving, especially internationally, under a pandemic is something I would not recommend. But everything went slow but alright, and now I live among the fjords and mountains making paint and painting landscapes

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In addition to selling professional quality, handmade paints, I sell my art and want to help others to get to know this amazing medium. Under the journal tab there will be resources for you wether you have just started your watercolour journey or if you want to know more about my own process. If you want to stay updated with my products and posts, you can sign up for my monthly newsletter right below here.